Mother's Day: Meaningful Connections

Mother’s Day is coming up this weekend—if you haven't noticed by the flood of gift guide emails, flower specials popping up in local stores, and endless ads chasing you across your phone screen. And while giving a thoughtful gift to the mom or mother figure in your life is a lovely gesture, we believe it misses the heart of what Mother’s Day is truly about.

Recently, we asked our followers on Instagram to share their favorite story or memory with their mom for a chance to win two gift cards—one for them and one for their mom. The responses, surprisingly, shared a common thread: it’s not the moments themselves, but how those moments made them feel—and continue to make them feel, years later.

Sure, gifts are nice tokens of appreciation. But what really matters to moms are meaningful connections.

Every day, moms juggle an exhausting list of tasks: packing lunches, signing permission slips, running errands, commuting, prepping dinner, and sticking to bath and bedtime routines. It’s a lot—as any mom will tell you. But what truly makes her day are the little moments of connection she gets to make along the way.

That “same here” text from another mom. A call from a partner checking in. Your kid’s wild recap of their school day. These little moments make motherhood feel like more than just a list of chores. And while in-person connection is ideal, let’s be real—life doesn’t always allow for that.

Having access to a phone, to the internet, to people—that’s what bridges the gap. But we know that for some moms, even staying connected comes with a cost that’s hard to carry.

A phone bill should never be the reason a mom misses a call from her child, or a video of her grandbaby’s first steps.

That’s why we believe in giving moms something even more meaningful than flowers or a brunch reservation: the ability to stay connected for free. With our free phone service, moms can keep their number always on (just like they are), send texts, check email, use maps, and access rideshare apps like Uber and Lyft—all on the nation’s largest 5G network, without ever worrying about a bill.

So if you're a mom trying to stay afloat, or you know one who could use a hand—this Mother’s Day, consider giving her the gift that truly matters: the power to stay connected.